So Why Would A Company Want To Go Direct Without Intermediates In Marketing Distribution?


Why are intermediaries important in distribution?

Importance of Intermediaries in Distribution Channels While it’s possible for a company to sell products directly to the public, using a market intermediary increases product awareness and makes the product available to a larger audience, which in turn increases sales and revenue.

Why would a producer choose to bypass intermediaries and go directly to the consumer?

Disintermediation initiated by consumers is often the result of high market transparency, in that buyers are aware of supply prices direct from the manufacturer. Buyers may choose to bypass the middlemen (wholesalers and retailers) to buy directly from the manufacturer, and pay less.

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Why would a company choose to distribute its products and services indirectly or directly?

Indirect distribution allows you to: share shipping and storage costs. make it easier for customers to find your products. benefit from your third-party’s experience, infrastructure and salesforce.

Why do you think a company would choose to use an intermediary to distribute its products rather than handling the distribution itself what are the benefits and risks of using a channel partner for this function?

Intermediaries allocate products by breaking down a homogeneous supply into smaller units for resale. Finally, they build up an assortment of products to give their customers a wider selection. A third benefit provided by intermediaries is that they help reduce the cost of distribution by making transactions routine.

What are four steps in the distribution process?


  • Direct selling;
  • Selling through intermediaries;
  • Dual distribution; and.
  • Reverse channels.

What are the responsibilities of intermediaries?

Intermediaries are the backbone of commerce and include suppliers of raw materials and components, transport, shipping and distribution companies, landlords and shop owners, online marketplaces, internet service providers, search engines and advertising networks, websites, credit card companies and even the popular

Is wholesaler as a person can be eliminated from distribution channel comment?

Under the present circumstances, the elimination of a wholesaler is not possible. No matter how much we may try to eliminate them, but their position is necessary in the field of business activities.

Why would a producer choose to have intermediaries in their channel?

Functions of Intermediaries Primary role of middlemen is to transform the assortment of products made by producers in the assortments desired by consumers. Producers make narrow assortments in large quantities, consumers want broad assortments in small quantities, discrepancy in quantity and assortment.

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Can Reintermediation be affected if disintermediation fails?

In summary, disintermediation and reintermediation can be seen as a positive impact as well as a negative impact depending on the type of industry the intermediaries are operating in.

What are the 4 channels of distribution?

Types of Distribution Channels – 4 Important Types: Direct Sale, Sale through Retailer, Wholesaler, Agent

  • Direct Sale:
  • Sale through Retailer:
  • Sale through Wholesaler:
  • Sale through Agent:
  • Intensive, Selective and Exclusive Distribution:

What companies use direct distribution?

Companies Using Direct Selling as a Primary Distribution Strategy

Amway broad range of consumer products (skin care and cosmetics, nutrition, home living, etc.) Dell computers Gateway computers
Bowflex Fitness equipment L.L.Bean Sporting gear and apparel
CharlesSchwab Online securities broker

What are the disadvantages of direct distribution?

Disadvantages of Direct Distribution

  • High Costs. Costs associated with selling directly to the consumers are high compared with using intermediaries for the same level of sales.
  • Limited coverage.
  • Limited Consumer Choice.
  • Limited customer focus.
  • Time consuming.
  • Minimal After-sales Services.

What is the difference between an indirect and a direct marketing channel?

Direct channels allow the customer to buy goods directly from the manufacturer, while an indirect channel moves the product through other distribution channels to get to the consumer. Those with indirect distribution channels must set up relationships with third-party selling systems.

What methods can be used for direct distribution?

Here are a few we can consider:

  • Door-to-Door Sales. This is one of the most traditional ways to distribute a product.
  • Courier or Post Office Sales.
  • Telemarketing Sales.
  • Direct Online Selling.

What are the advantages and disadvantages of a direct distribution channel?

Advantages & Disadvantages of Direct Distribution

  • Advantage: Eliminates Intermediary Expenses.
  • Advantage: Increases Direct Customer Contact.
  • Advantage: Provides More Control.
  • Disadvantage: Reduces Distribution Channel Options.
  • Disadvantage: Increases Internal Workload.
  • Disadvantage: Raises Fulfillment Costs.

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