Readers ask: How To Pitch A Marketing Idea To Another Company?


How do I pitch an idea to a company?

Pitching an Idea Inside of a Company (Walk-through for Employees)

  1. Know Your Audience.
  2. Get Clear on Your Idea.
  3. Find the Pain First and Focus on Why your Solution is the Cure.
  4. Show Them the Money.
  5. Estimate the Impact.
  6. Getting Past the Idea and Into Reality.

Is it possible to pitch an idea to a company?

Licensing is simply the process of selling your idea to a company that’ll develop it fully, taking on all the business-related tasks that launching a new product involves. Licensing can also be a great option for those whose financial resources are very limited.

Can I sell my idea to a company?

Yes, you can sell an idea to a company without a patent. However, the company needs to enter into a contract such as a nondisclosure agreement (NDA). Otherwise, they can steal your idea. As such, you may need to get at least a patent application on file to pitch your idea.

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How do you write a marketing pitch?

How to Make a Sales Pitch

  1. Make it short.
  2. Make it clear.
  3. Explain who your customers are.
  4. Explain the problem they’re facing.
  5. Explain how your product can solve it.
  6. Describe what success will look like as a result of using your product.

How do you pitch an idea to a company without it being stolen?

If your idea is so unusual that it’s patentable, before you show it off, you’ll want to have that company sign a nondisclosure agreement promising it won’t steal it. Get a lawyer experienced in your industry to help write it.

What is a good pitch?

A good pitch is a balancing act that can be adjusted to the currents in the room. A recent survey of HBR readers found — at least in this community — how important it is to understand not just what you are pitching, but who you are pitching to.

How do I pitch an idea to Google?

How to Submit Ideas to Google

  1. Open a Web browser.
  2. Go to the Google proposal submission page. (See Resources.)
  3. Choose the type of idea you have for the company.
  4. Type in your name, email address, URL, description of your company and your proposal in the fields provided on the next page.
  5. Click the “Submit” button.

Can ideas be patented?

As per law, only inventions can be patented. But there is no express mention in The Patent Act 1970 that ideas can or cannot be patented. In order to get a patent, the invention needs to be novel, industrially useful and non-obvious to a person skilled in the art.

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How do I sell my idea to an investor?

Take a look at these tips to learn how to sell an idea:

  1. Write your business plan.
  2. Tailor your pitch to investors.
  3. Start with an elevator pitch.
  4. Break the pitch into three parts.
  5. Develop emotion.
  6. Create a stunning visual presentation.
  7. Pitch to a five-year-old.
  8. Practice, don’t memorize.

How can I legally protect my business idea?

Applying for a patent is a way of protecting a business idea. Though, you can’t patent an idea. But, you can patent a method of doing business if it meets specific criteria. You can apply for one of three types of patents: utility patents, plant patents, or design patents.

How do I sell my idea to Netflix?

If you have an idea, script, screenplay, or production already in development that you’d like to pitch to Netflix, you should work through a licensed literary agent, producer, attorney, manager, or entertainment executive who already has a relationship with Netflix.

How do I sell a game idea to a company?

Contact the research and development department of a company to which you’re interested in pitching the game idea to see if it accepts submissions. This is more likely to happen with smaller game companies than larger ones; however, remember that smaller companies lack the resources of larger companies.

What is an example of pitch?

Pitch means to throw something. An example of pitch is a baseball being tossed at a bat. Any of various thick, dark, sticky substances obtained from the distillation residue of coal tar, wood tar, or petroleum and used for waterproofing, roofing, caulking, and paving. Pitch is defined as to set something up.

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How do you start a client pitch?


  1. Introduce yourself. Start the elevator pitch with a brief, easy-to-absorb sentence that includes your name, your company name and the service you provide.
  2. Identify the problem your company solves.
  3. Announce your promise.
  4. Offer proof and a plan.
  5. Know when to stop and listen.

How do you make a creative sales pitch?

Here are the tips and tactics behind these 7 winning sales pitch examples:

  1. Reference past conversations.
  2. Start your elevator pitch with a question.
  3. Keep it short.
  4. Highlight benefits, not features.
  5. Anchor your pitch in data.
  6. Tell a story.
  7. Keep it conversational, not formal.

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