Quick Answer: Stakeholders: Discuss Who You Feel Are Stakeholders In A Marketing Driven Company And Why?


Who are the stakeholders in a marketing plan?

Stakeholders normally include shareholders, customers, staff and the local community.

Who are considered stakeholders in a company?

A stakeholder is a party that has an interest in a company and can either affect or be affected by the business. The primary stakeholders in a typical corporation are its investors, employees, customers, and suppliers.

Why are stakeholders important in marketing?

” Stakeholders are those groups who have a stake in or claim the organisation” (Freeman, 2001 p. Identifying the key stakeholders of a social enterprise is considered to be essential as they play an important role when planning everyday processes and when developing a marketing strategy (Durkin and Gunn, 2014).

How do stakeholders affect marketing?

When value is created by a single firm, the control over marketing decisions is centralized in that firm. When stakeholders are part of the value creation process, they gain more influence on the value created. In such stakeholder networks control over marketing decisions is more dispersed.

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What are examples of connected stakeholders?

The groups or individuals that have some indirect involvement in sourcing initiative creation, planning and implementation and are also affected by the outcomes. For example, the company’s shareholders, customers, suppliers, advisors, consultants and competitors.

What are examples of external stakeholders?

External stakeholders are groups outside a business or people who don’t work inside the business but are affected in some way by the decisions and actions of the business. Examples of external stakeholders are customers, suppliers, creditors, the local community, society, and the government.

What are the 4 types of stakeholders?

The easy way to remember these four categories of stakeholders is by the acronym UPIG: users, providers, influencers, governance.

Who are the 5 main stakeholders in a business?

Some examples of key stakeholders are creditors, directors, employees, government (and its agencies), owners ( shareholders ), suppliers, unions, and the community from which the business draws its resources.

What are some examples of stakeholders?

Common examples of stakeholders include employees, customers, shareholders Stockholders EquityStockholders Equity (also known as Shareholders Equity) is an account on a company’s balance sheet that consists of share capital plus, suppliers, communities, and governments.

What is the role of a stakeholder?

A stakeholder is a person who has an interest in the company, IT service or its projects. Stakeholders can also be an investor in the company and their actions determine the outcome of the company. Such stakeholder plays an important role in defining the future of the company as well as its day-to-day workings.

Why are stakeholders so important?

Stakeholders give your business practical and financial support. Stakeholders are people interested in your company, ranging from employees to loyal customers and investors. They broaden the pool of people who care about the well-being of your company, making you less alone in your entrepreneurial work.

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Which stakeholders are most important to a business?

Shareholders /owners are the most important stakeholders as they control the business. If they are unhappy than they can sack its directors or managers, or even sell the business to someone else.

What is the impact of stakeholders on business?

The influence of stakeholders has increased how companies operate as community citizenship and social responsibility are more and more integrated into business management. Customers, employees, communities and business partners are among key stakeholder groups that carry weight in company decisions and activities.

How do you influence stakeholders?

Here are some quick tips that can help:

  1. Lead by example. If you want stakeholders to be on time for meetings, be on time.
  2. Build trust. Influencing cannot happen without trust.
  3. Don’t use force.
  4. Know your stakeholders.
  5. Be clear about your goals.
  6. Inspire confidence.

What is conflict between stakeholders?

Stakeholder conflict occurs when different stakeholders have incompatible goals. It creates a “problem” for the company because it affects the company’s performance and success. Companies must choose between maximizing and minimizing their impact on the company.

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