Often asked: How Does Subcultures And Consumer Behavior Impacted Your Company Marketing Strategy?


Why are subcultures important for marketers?

Subcultural analysis enables marketers to segment their markets to meet the specific needs, motivations, perceptions, and attitudes shared by members of a specific subcultural group. In some cases (such as the elderly consumer), product characteristics can be tailored to the specialized needs of the market segment.

How does subculture affect consumer Behaviour?

This means that a subculture is a “related” group of people WITHIN an overarching culture, which shares common values and behaviors. As a result, consumers within subcultures will have a perceived “sense of identity” and follow an “expected” set of behaviors.

How does culture affect marketing strategies?

Culture has a great effect on marketing strategies. Vendor cannot ignore to analyse the importance of local culture before advertising or selling the product in the market. Consumers can be attracted only when product will fit better according to their customs, traditions, norms and cultural requirements.

You might be interested:  Readers ask: Why Can't You Say The Name Of Your Company In Network Marketing?

How consumer behavior affects marketing strategy?

There are several marketing strategies used for influencing consumer behavior which affects the buying decision. The expectations of the consumers must be met while marketing the products. Another way of influencing consumers is by giving an impression that the company is fulfilling the responsibility towards society.

What are examples of subcultures?

Subcultures are part of society while keeping their specific characteristics intact. Examples of subcultures include hippies, goths, bikers, and skinheads. The concept of subcultures was developed in sociology and cultural studies. Subcultures differ from countercultures.

What are common subcultures?


  • Hacker, see Hacker (free and open source software) and Hacker (computer security)
  • Hardline ( subculture )
  • Hip hop culture, see also B-boy, Graffiti artists.
  • Hippie/Hippy.
  • Hipster, see Hipster (1940s subculture ) and Hipster (contemporary subculture )
  • Hardcore.

Which is the most commonly described subculture?

Religious groups are the most commonly described subcultures.

What is the importance of subcultures?

Subculture can be important in mental health care because subcultures sometimes develop their own communication styles and social norms. Mental health professionals should be mindful of any subcultures a person belongs to when treating them, especially as they relate to a person’s identity.

How does social class influence consumer Behaviour?

Social class can have a profound effect on consumer spending habits. Perhaps the most obvious effect is the level of disposable income of each social class. Generally, the rich have the ability to purchase more consumer goods than those with less income, and those goods are of higher quality.

What’s the best marketing strategy?

The best marketing strategies to try in 2020

  • Educate with your content.
  • Personalize your marketing messages.
  • Let data drive your creative.
  • Invest in original research.
  • Update your content.
  • Try subscribing to HARO.
  • Expand your guest blogging opportunities.
  • Use more video.
You might be interested:  Question: How To Offer A Company Marketing?

How can cultural differences in the target market impact the marketing tactics?

This has an impact on the way that a marketer presents their message based on cultural thought processes. By understanding the culture of the target market, the marketing strategy can be altered to ensure maximum customer engagement. Culture plays a role in the perceptions, behavior, and expectations of the customer.

How does culture affect advertising?

Emotions are often informed by culture and as we know, emotions drive engagement, brand recall, and purchase intent. Understanding and quantifying culture in advertising helps to define the relevant emotional palette a brand can use with a particular audience.

Is there any relation between consumer behavior to marketing strategy formulation?

Marketing strategies and tactics are normally based on explicit and implicit beliefs about consumer behavior. Decisions based on explicit assumptions and sound theory and research are more likely to be successful than the decisions based solely on implicit intuition.

What are the 5 factors that guide consumer Behaviour?

In a general scenario, we’ve got five main factors that determine consumer behavior, i.e these factors regulate if a target customer purchases a product or not. These factors are namely Psychological, Social, Cultural, Personal, and Economic factors.

How do you influence customer behavior?

1. Psychological Factors

  1. i. Motivation. When a person is motivated enough, it influences the buying behaviour of the person.
  2. ii. Perception. Consumer perception is a major factor that influences consumer behavior.
  3. iii. Learning.
  4. iv. Attitudes and Beliefs.
  5. i. Family.
  6. ii. Reference Groups.
  7. iii. Roles and status.
  8. i. Culture.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post