N Determining Which Customers To Serve, A Company Engages In Which Two Marketing Activities?


What are the two measurements used in the BCG matrix?

The matrix assess products on two dimensions. The first dimension looks at the products general level of growth within its market. The second dimension then measures the product’s market share relative to the largest competitor in the industry.

What addresses the what and why of marketing activities?

addresses the WHAT and WHY of marketing activities, implementation addresses the WHO, WHERE, WHEN and HOW.

What is the overall focus of strategic planning?

Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization’s

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What is the overall focus of strategic planning quizlet?

Terms in this set (59) *** The focus of strategic planning is for the company to find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources.

What are the four categories of BCG matrix?

The BCG growth-share matrix contains four distinct categories: “dogs,” “cash cows,” “stars,” and “question marks.”

What does cows symbolize in BCG matrix?

Cash Cows symbolize Stable in BCG matrix. Cash cows are the leaders in the marketplace and generate more cash than they consume. These are business units or products that have a high market share but low growth prospects.

What are the key areas of todays marketing?

Marketing Tip: 10 Key Areas of Focus for Successful Marketing

  • Email.
  • Social Media Engagement.
  • Content Newsletter.
  • One-on-one meetings and Pop-bys.
  • Direct Mail: Post Cards, Letters, Notes.

What’s the best marketing strategy?

The best marketing strategies to try in 2020

  • Educate with your content.
  • Personalize your marketing messages.
  • Let data drive your creative.
  • Invest in original research.
  • Update your content.
  • Try subscribing to HARO.
  • Expand your guest blogging opportunities.
  • Use more video.

Who is responsible for the marketing plan?

The CMO of a business unit is likely to be responsible for the creation of its marketing plan. However, the CMO is generally assisted by marketing professionals and other staff members, who often work on marketing planning teams as needed.

What are the 5 steps in strategic planning?

The five stages of the process are goal-setting, analysis, strategy formation, strategy implementation and strategy monitoring.

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What are the four steps in strategic planning?

The 4 Steps of Strategic Planning Process

  1. Environmental Scanning. Environmental scanning is the process of gathering, organizing and analyzing information.
  2. Strategy Formulation.
  3. Strategy Implementation.
  4. Strategy Evaluation.

What are the five steps in the strategic planning process?

The 5 Steps of the Strategic Planning Process

  1. Determine your strategic position.
  2. Prioritize your objectives.
  3. Develop a strategic plan.
  4. Execute and manage your plan.
  5. Review and revise the plan.

What is the first step in the strategic planning process?

The situation analysis is the first step in strategic planning. It involves the gathering of information, both internally and externally, to provide insights into issues related to a business’s employees, customers, competitors and industry.

How does a company start a strategic planning process?

The Top 6 Steps Of Strategic Planning

  1. Assess Industry, Competitor & Customer Trends.
  2. Complete a SWOT Analysis on Your Business.
  3. Define Your Mission and Vision.
  4. Define Your Corporate Business Goals.
  5. Drill Down to Department Level Objectives.
  6. Determine Staffing, Budget and Financing Needs.

Which of the following is a purpose served by Strategic Planning quizlet?

3.1 The only purpose of a strategic plan is to guide employees’ daily activities. 3.1 The performance management criteria must be linked to the vision, mission, goals, and strategies of the organization and unit.

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