FAQ: What Type Of Marketing Company Is Adroll?


What is AdRoll in digital marketing?

AdRoll is a leading online marketing software company using AI-driven (Artificial Intelligence) technology to maximize the value of your marketing efforts. Over 37,000 companies and marketers choose AdRoll over other digital marketing platforms because we make it easy to produce successful campaigns.

Is AdRoll programmatic advertising?

AdRoll’s programmatic marketing platform can reach your audience on web, social, native and email; and on any device – phone, tablet, laptop, or desktop.

Is AdRoll a DSP?

Demand-side platforms ( DSP ) for display advertising are available in various shapes and sizes. In this article we touch upon various features of Self and Full-services DSPs, taking Adroll as an example of self-serve DSPs.

What is AdRoll platform?

AdRoll unifies your marketing in one place so you can grow sales and build lasting customer relationships. Programmatically bid across 200+ ad networks.

How does AdRoll make money?

AdRoll. AdRoll works with advertising partners like Facebook Exchange, Google, Yahoo, and Microsoft, allowing you to reach 98% of sites on the Internet. Speaking of ROI, AdRoll retargeting customers earn $10 for every $1 spent on average. (At least that’s what they claim on their website.)

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Who uses AdRoll?

Who uses AdRoll? 2509 companies reportedly use AdRoll in their tech stacks, including Spotify, Slack, and Accenture.

Is programmatic a retargeting?

Retargeting is one marketing strategy within a larger practice called programmatic advertising. Programmatic advertising refers to buying and selling available ad spaces, or inventory, online. Today, programmatic advertising is typically bought through real-time bidding (RTB).

How do I retarget customers?

If a customer leaves your site, track them very quickly by placing a retargeted ad on the next website they visit. If they abandoned their cart, retarget them with the item that’s still in there, giving them a little nudge to remind them to go back and complete their purchase.

Should I use AdRoll?

AdRoll is ideal for growing your brand recognition because it allows you to advertise on networks that aren’t a part of Google’s display network.

Where do AdRoll ads appear?

Show ads across the web on exchanges such as Google, AppNexus, AOL, Yahoo, and Taboola.

What are programmatic ads?

Programmatic advertising is the automated buying and selling of online advertising. Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time, and depend less on the “spray and pray” method of digital advertising.

Is AdRoll easy to use?

The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use.

How do you use AdRoll?

How to Launch Your First AdRoll Campaign

  1. Sign up or sign in to AdRoll.
  2. Let us know your level of online advertising expertise.
  3. Connect your Google Analytics account so we can help make recommendations based on your site traffic.
  4. Choose your campaign goal.
  5. Tell us what success looks like.
  6. Review your personalized plan.
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What is Demandside platform advertising?

A demand – side platform ( DSP ) is a type of software that allows an advertiser to buy advertising with the help of automation. Because they allow mobile advertisers to buy high quality traffic at scale with minimal friction, DSPs are a powerful marketing automation tool.

Is NextRoll a public company?

NextRoll is a privately-held company headquartered in San Francisco.

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