1) Which Is Not Part Of The Company Environment That Influences Marketing Decisions?


Which is part of the company environment that influences marketing decisions?

There are six main external factors that influence the marketing strategy of a business or organization. Some organizations may perform a SLEPT (social, legal, economical, political, and technological) analysis to obtain information on major external influences on their business.

Which of the following components of the marketing environment consists of factors?

It consists of factors engaged in producing, distributing, and promoting the offering. The macro or the broad environment includes larger societal forces which affect society as a whole. It is made up of six components: demographic, economic, physical, technological, political-legal, and social-cultural environment.

What are the economic factors that influence the marketing environment quizlet?

Factors that influence consumer buying power and marketing strategies, including stage of the business cycle, inflation and deflation, unemployment, income, and resource availability.

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What part of the market environment shapes the behavior of customers?

Every company operates within a specific market environment composed of three important groups: (1) its target customers, (2) buying influences that shape the behavior of those customers, and (3) competitors – other companies that market similar products to those customers.

What are the 5 external environmental factors that affect marketing?

To get a better idea of how they affect a firm’s marketing activities, let’s look at each of the five areas of the external environment.

  • The Political and Regulatory Environment.
  • The Economic Environment.
  • The Competitive Environment.
  • The Technological Environment.
  • The Social and Cultural Environment.
  • Consumer Behavior.

What are the environmental factors that affect marketing?

What are the Factors that Affect Environment of Marketing?

  • Demographic Factors.
  • Ecology of Physical Environment.
  • Social and Cultural Environment.
  • Public Policy Environment of Legal and Political Forces.
  • Scientific and Technological Environment.
  • Market Competition.
  • Consumer Demand.
  • Economic Environment.

What are the two components of marketing environment?

Marketing environment can be divided into two parts micro environmental factor and macro environmental factors:

  • Micro Environment: Factors that on which organization has direct control, internal environment of and organization is the part of micro environment.
  • Macro Environment:

What are the 5 components of micro environment?

Six components of micro environment are: Company, Suppliers, Marketing Intermediaries, Competitors, General Public and the Customers.

  • The Company.
  • Suppliers.
  • Marketing Intermediaries.
  • Competitors.
  • General Public.
  • Customers.
  • Demographic environment.
  • Economic environment.

What are the 6 environmental factors of marketing?

These are: Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces. This can easily be remembered: the DESTEP model, also called DEPEST model, helps to consider the different factors of the Macro Environment.

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What are the four main economic factors that influence marketers?

The economic factors that most affect the demand for consumer goods are employment, wages, prices/inflation, interest rates, and consumer confidence.

Which of the following are external influences in the marketing environment quizlet?

The six external environmental factors that influence the marketing environment are competitive, demographic, political/legal, sociocultural, technological, and __________. Which of these results are most likely to happen to a company that ignores the marketing environment? * A failure to anticipate new technologies.

Which of the following are factors that influence the economic environment?

These factors include such things as:

  • Interest rates.
  • Taxes.
  • Inflation.
  • Currency exchange rates.
  • Consumer discretionary income.
  • Savings rates.
  • Consumer confidence levels.
  • Unemployment rate.

What are the 5 environmental factors?

Environmental factors include temperature, food, pollutants, population density, sound, light, and parasites.

What are the external factors impacting business environment?

Factors Affecting Business Environment:

  • Political and Legal Environment:
  • Economic Environment:
  • Socio-Cultural and Demographic Environment:
  • Technological Environment:
  • Economic Environment:
  • Political Environment:

What are the environmental factors that affect organizations?

Examples of environmental factors affecting business include:

  • Climate.
  • Climate change.
  • Weather.
  • Pollution.
  • Availability of non-renewable goods.

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