Case Study: VMware’s vSphere 4

VMware vSphere 4 Launch Event Secures Validation by Bringing together Japan Customers and Key Media

VMware Japan wanted to fully leverage customer successes and customer success to show value and validation of vSphere 4. Because vSphere 4 is a critical building block of VMware’s technology roadmap that brings cloud computing to enterprises. VMware needed to secure solid validation for the technology among local Japanese companies.

Key Ingredients for a Successful Product Launch

Rather than holding a simple stand-alone product press event to launch the vSphere 4, J-Spin worked with VMware to secure the participation of six high profile customers & partners to participate in full scale press conference. Representatives from the following companies attended the event; HP Japan, DELL Japan, IBM Japan, Hitachi, NEC and Fujitsu. Following a live demo each company representative gave a positive verbal endorsement of vSphere4. J-Spin secured the attendance of 33 media/analysts for the press conference. Included were 3 of Japan’s top trade & business newspapers, 2 of the top enterprise analysts, main IT online media and the leading enterprise/networking magazines.

Japan Market Validation Secured

The press event resulted in the placement of stories in key IT and business press about innovation and market leadership demonstrated by vSphere. As well as key themes, including ease of management, 100% virtualization, unbreakable apps, disaster recovery. The event also provided an opportunity for VMware to strengthen and renew its relationship with local Japanese partners .Lastly, to keep the momentum going 10 follow-up media briefing were conducted after the launch.

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