McLaren Selects J-Spin for the Launch of its New High Performance Sports Car the MP4-12C

McLaren Automotive, the new high-performance sports car company based at McLaren’s Formula 1 headquarters in the UK, has selected J-Spin Inc. to support its Japan media launch of its new high performance sports car the MP4-12C. The Japan market is expected to be one of McLaren Automotive’s key markets in the Asia-Pacific region. Globally, initial interest in the much anticipated 12C has already exceeded the first year’s allocation, with over 3,000 potential customers expressing an interest in buying the 12C.

About McLaren Automotive

McLaren Automotive is an independent company, chaired by Ron Dennis, and based at the McLaren Technology Centre, the McLaren Group’s headquarters in Surrey. McLaren Automotive has a rich and seamless heritage in producing premium sports cars for the road: the McLaren F1 road car, which was launched in 1992, set the world land speed record for a production car, and is regarded as one of the best examples of supercar exotica. The Mercedes-Benz SLR McLaren is the most successful supercar ever in its price bracket, having sold twice as many cars as its nearest carbon-based rival. McLaren Automotive is now launching a new car company through a global network of highly regarded premium car retailers who will sell a full range of McLaren high-performance sports cars built at an advanced new manufacturing facility, the McLaren Production Centre. McLaren Automotives debut model is the MP4-12C. Drawing on the company’s long-standing Formula 1 experience in its concept and development, the 12C will be lighter, more powerful, more fuel efficient and more exclusive than its key competition. It will achieve its performance benchmarks by introducing a unique one-piece molded carbon chassis into the ‘core’ sports car segment using a new production method. All McLarens will be based on this innovative carbon technology; McLaren has not built a racing or road car on anything other than a carbon chassis in 30 years.

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