Case Studies

Start-up Takes on the Chip Market Industry Gorilla In Japan, outside of the IT trade industry, Transmeta was virtually an unknown start-up foreign company. Carrying out an aggressive communications campaign with limited local resources–compared to its competitors seemed like an overwhelming challenge. There was no established Transmeta Japan subsidiary, no local marketing resources, and only [...]

Unknown Start-up’s Survival Depends on Success in Japan Market Silicon Valley start up NuCORE Technology (NuCORE) launched its first generation digital imaging chip set solution for digital cameras. Because Japan is the epicenter of the digital imaging, over 85% of all cameras produced worldwide are designed in Japan, the survival of NuCORE depended on whether [...]

One shot to Communicate New Eco-Product Position to Technical and Enduser Audiences In Tokyo, on January 13, 2010, Bridgestone President Shoshi Arakawa unveiled ECOPIA EX10 tires, the latest products of its fuel-efficient ECOPIA tire brand. The launch of the new ECOPIA EXD 10 tires was a key part of  Bridgestone’s overall business initiatives to develop [...]

VMware vSphere 4 Launch Event Secures Validation by Bringing together Japan Customers and Key Media VMware Japan wanted to fully leverage customer successes and customer success to show value and validation of vSphere 4. Because vSphere 4 is a critical building block of VMware’s technology roadmap that brings cloud computing to enterprises. VMware needed to [...]