Bridgestone’s Value Proposition

David Huerta contributes to IPRA’s Frontline online magazine

Looking for ways to overcome the tough economic climate, Bridgestone supported the launch of its eco-friendly passenger tires with an internal communications campaign carefully designed to drive home the message that the new products should be sold on value rather than price.

http://www.ipra.org/frontlinedetail.asp?articleid=1869

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